ASNT Policy

Policy G-14 H

Issued: 29 Mar 2007

Revised: 22 Jun 2024

Use of the ASNT Name and ASNT Marks

1.0 PURPOSE

The purpose of this policy is to protect our brand, identify any misuse of the logo or brand that would hurt our reputation, and describe the permissible use of the American Society for Nondestructive Testing (ASNT) name and marks, which are collectively referred to as the ASNT mark(s), and in limited circumstances describes the permissible use of these by others.

2.0 SCOPE

2.1 This policy establishes the criteria for the permissible uses of these marks and names, collectively called the ASNT marks. ASNT uses several names and marks and, in limited circumstances described in this Policy, permits their use by others. The ASNT marks include the letter combination “ASNT”; the name “The American Society for Nondestructive Testing”; the name “The American Society for Nondestructive Testing Inc.”; the name “American Society for Nondestructive Testing,” the name “ASNT Certification Services LLC,” the name “ASNT Certification Services,” the name “ASNT India,” the name “ASNT Foundation,” the ASNT mission statement, the ASNT Affiliate logo having the letters “ASNT”; ASNT chartered sections’ names; and other images created or commissioned by ASNT to signify unique relationships and sub-brands presently in use or of future creation.

2.2 ASNT entities covered by this policy include but are not limited to: ASNT Certification Services LLC, ASNT India, and ASNT Foundation.

2.3 Within ASNT Certification Services LLC, sub-brands covered by this policy include the ACCP (until the ACCP program ends by September 2028, this policy will remain in affect), ASNT 9712 Level II and Level III, Employer Based Certification (EBC), Industry Sector Qualification (ISQ), IRRSP, ASNT NDT Level II, and ASNT NDT Level III.

2.4 Within ASNT Certification Services LLC, sub-brands covered by this policy include the Industry Sector Qualification – Oil & Gas (ISQ–O&G) program and all associated exams.

 2.5 Within ASNT Certification Services LLC, all digital badges issued when a certification is granted are covered by this policy. When a certification expires, the digital badge is automatically grayed out and displays “Expired.” Once renewed/recertified, the badge will show the updated status and date.

3.0 REFERENCES

3.1 ASNT Bylaws

3.2 ASNT Policy O-3: “Code of Ethics for Members of the American Society for Nondestructive Testing”

3.3 ASNT Brand Guide. 

4.0 RESPONSIBILITY

4.1 This Policy has been adopted by the Board of Directors of The American Society for Nondestructive Testing Inc. (hereinafter referred to as “ASNT” or the “Society”), 1201 Dublin Road, Suite #G04, Columbus, Ohio 43215. The Board of Directors is the governing body of ASNT and is authorized to represent it.

5.0 POLICY

5.1 General

5.1.1 It is the policy of ASNT to limit use of the ASNT marks used by authorized legal persons and to authorized manners and circumstances of use. This policy describes the mark in clear terms and defines general classes of acceptable and prohibited use. It does not attempt to define every imaginable use of the mark, but it provides a clear path to seek approval on the mark and its permitted uses. The purpose is to protect the public and ASNT, to comply with the requirements of law, and to maintain the Society’s professional image and its leadership role. This Policy establishes the proper use of ASNT marks. This Policy shall be enforced to the extent practical and permitted by law. ASNT recognizes that some uses of ASNT marks are beyond the control of ASNT. These include uses by media and in legal documents. No legal person shall use any ASNT mark except: (1) as provided herein or in subsequent revision hereof; or (2) upon written license approved by the Chief Executive Officer, of which license shall include maintenance of appropriate control by ASNT over the use and the quality of the goods, services, or other things in connection with which an ASNT mark is used.

5.1.2 The ASNT names and marks are the exclusive property of ASNT. Any use or reproduction that does not conform to that described in this policy is prohibited. The ASNT marks and logos must be used in their entirety and cannot be altered in any way (including color, element, type) and never titled, skewed, expanded, condensed, or placed inside a shape. Please reference the ASNT Brand Guide for additional guidance. 

5.2 Background

5.2.1 Since its inception, the Society’s name has been associated with being a leader in NDT associations. The Society has a registered trademark and anticipates obtaining further registrations. Article I of the ASNT Bylaws delineates the official name. The Society Code of Ethics (Policy O-3) requires members to “refrain from associating themselves with any enterprise that would use their name or that of the Society in any manner countenancing misrepresentation.” Further, those who hold ASNT certification(s) are bound by the Code of Ethics for the corresponding programs. A member, officer, section, or employee may not represent individual opinions as those of the Society unless sanctioned. In the event of misuse of one or more of the ASNT marks, this Policy will be referenced when communicating to a legal person who used one or more ASNT marks in violation of the Policy and failed to request or to obtain permission to use one or more of the ASNT marks. However, failure to make such a reference shall not affect the validity of the notice.

 

6.0 PROCEDURE

6.1 Uses in Connection with Sale or Distribution of Goods

6.1.1 Use by ASNT

a. ASNT may use the following ASNT marks in connection with the promotion, sale, or distribution of goods such as publications, including electronic and other media, and promotional goods: the letter combination “ASNT,” the name “The American Society for Nondestructive Testing,” the name “The American Society for Nondestructive Testing Inc.,” the name “American Society for Nondestructive Testing,” the name “ASNT Certification Services LLC,” the name “ASNT Certification Services,” the name “ASNT India,” the name “ASNT Foundation,” the ASNT mission statement, entities and sub-brands referenced in sections 2.2 and 2.3, and the former logo represented by three-globes having the letters “ASNT”; ASNT’s chartered section names; and other images created or commissioned by ASNT to signify unique relationships, entities, and sub-brands presently in use or of future creation.

6.1.2 Use by Others

a. The ASNT Affiliate program allows companies the opportunity to build relationships with ASNT customers through a yearlong advertising and co-branding program. Participation in the ASNT Affiliate program shall not imply, nor be considered or presented as, an endorsement by ASNT of any service or product provided by an ASNT Affiliate. Use of the ASNT logo without prior authorization and express written permission of ASNT is prohibited. Use of the ASNT logo without prior authorization, express written permission of ASNT, or beyond the expiration date is prohibited.  

b. The Employer-Based Certification (EBC) Audit Program. Once organizations have been accredited, they may use the ASNT logo. Use of the ASNT logo without prior authorization, express written permission of ASNT, or beyond the expiration date as established by the completion of a successful audit is prohibited. 

c. No other legal person shall use the ASNT marks in connection with the sale or distribution of goods or services except as authorized by the written license described and authorized in this Policy.

6.2 Uses in Connection with Performing Services or Promoting or Conducting Events

6.2.1 Use by ASNT
ASNT may use the following ASNT marks in connection with the promotion and conduct of events and activities which it sponsors and which are in the nature of education, dissemination of information, professional development, programs for the demonstration and certification of attainment of a level of competence, and for its official business related to these events and activities; the letter combination “ASNT,” the name “The American Society for Nondestructive Testing,” the name “The American Society for Nondestructive Testing Inc.,” the name “American Society for Nondestructive Testing,” the name “ASNT Certification Services LLC,” the name “ASNT Certification Services,” the name “ASNT Foundation,” the name “ASNT India,” the ASNT mission statement, sub-brands listed in section 2.2, ASNT’s chartered section names,  and other images created or commissioned by ASNT  to signify unique relationships and sub-brands presently in use or of future creation. ASNT may use “ACCP” only in connection with the promotion and conduct of its certification program or in reference to that program. ASNT may not use any of the marks in connection with the promotion, sale, or rendering of nondestructive testing services.1

6.2.2 Use by ASNT Authorized Sections

a. The visual aspect of the ASNT brand can only be established through accurate and consistent usage of our name and logo throughout the world. Alterations and distortions of our name and logo dilute their impact, weaken our identity, and endanger the legal protections afforded by our trademarks. Uniform use of our name and logo is essential for creating an internationally recognizable identity and reference for our sections and members.

b. The ASNT logo is the sole and exclusive property of ASNT and is protected by a registered trademark. Sections are not permitted to use the ASNT logo by itself on their website, newsletters, printed materials, t-shirts, promotional items, social media, training material, training course completion certificate, training course attendance certificate, section meeting certificate, or videos.

c. Any ASNT Section in good standing may display an approved ASNT Section logo to identify the Section of ASNT. To effectively brand local sections in their respective communities, ASNT will provide each section with one (1) approved logo to use. Section logos previously designed for use by the sections should no longer be used. Only the approved section logo shown in the example below can be used by ASNT sections. For a section to use an ASNT Section logo, the following conditions must apply:

i. Use only for official section business.

ii. Not for use by an individual, company, or organization except if ASNT provides material for conducting official ASNT business.

iii. Prohibited for use in a way interpreted by an unrelated third party to endorse an individual, organization, or program other than ASNT.

iv. Section logos may be used on section promotional materials and meeting and event announcements.

v. The ASNT section logo is designed to stand on its own to represent the section. The section logo must be used in its entirety. Reference the ASNT Brand Guide for additional guidance.

d. Sections may use the ASNT section logo for a social networking site (e.g., Facebook, LinkedIn, Twitter, Instagram). ASNT has developed a section logo for use by sections to indicate their relationship with ASNT. This logo features the ASNT logo with the name of the section either to the right of the logo or below the logo. All ASNT sections will be provided with these logos per the example below. The logo consists of two graphic elements:

i. ASNT Brand Mark: The main element in the ASNT logo represents the global ASNT community, symbolizing the importance of the NDT industry on a global scale.

ii. Section Name: This is the full chartered section name. 

Four variations of the ASNT logo with different section names. The top two logos have the text 'Central Savannah River Valley Section' next to the ASNT logo, while the bottom two logos have the text 'Houston Section' next to the ASNT logo. Each section name appears in both horizontal and vertical formats.

6.3 Use by Authorized Examination Centers. 

a. Each Authorized Examination Center may use the letter combination “ASNT” and the name ASNT Certification Services LLC when referring to ASNT’s programs and services on their website and documentation. 

6.4 Uses to Signify Membership in ASNT. The letters “ASNT” and the ASNT logo will be used by ASNT to signify membership in ASNT. This includes the use on membership cards, which are only distributed by request. The conditions for membership are a manifestation of an interest in the field of nondestructive testing, payment of amounts due, and compliance with the Bylaws and Policies of ASNT.

6.5 Uses to Signify Certification

6.5.1 ACCP Certification. Each person who has met the criteria for certification under the ACCP certification program may use the narrative title of the certification or verified digital badge in their signature block to signify that he or she has met the standard of competency of ASNT under that program by meeting the criteria for certification as shown in the ACCP program document ACCP-CP-1. ASNT Certification Services will sunset the ACCP program. Current ACCP-certified individuals will need to renew under the ASNT 9712 program requirements. Once this occurs, the transition period will run to September 2028. 

6.5.2 NDT Level III Certification. Each person who has met the criteria for certification under the ASNT NDT Level III certification program may use the narrative title of the certification or verified digital badge in their signature block to signify that they have met the standard of competency defined by ASNT in the NDT Level III program document CP-ASNT-1.

6.5.3 ASNT 9712 Certification. Each person who has met the criteria for certification under the ASNT 9712 certification program may use the narrative title of the certification or verified digital badge in their signature block to signify that they have met the standard of competency of ASNT under that program by meeting the criteria for certification as shown in the ASNT 9712 program document.

6.6 Uses by Employer for Certification to SNT-TC-1A and CP-189 and Accreditation for the EBC Audit Program. When certificates or wallet cards are issued and provided by the employer or external to the employer (for example, training certificates), neither the “ASNT” name/acronym nor the ASNT logo shall be displayed on the certificate, except to identify the signatory credentials of the American Society for Nondestructive Testing Level III when they hold ASNT Level III certifications. Use of the EBC Audit Program logo is detailed in 6.1.2 b.

6.7 Sanctions for Unauthorized Use of ASNT Marks

6.7.1 If ASNT, in its sole discretion, deems any use of an ASNT mark to be in violation of this Policy, ASNT will communicate the nature of the violation to the Affiliate Program company of record and/or the legal person responsible for such use and demand that such use cease.

6.7.2 If such use does not cease within the time limit deemed reasonable by ASNT, then such company of record and/or legal person shall be subject to the following sanctions: termination of membership in ASNT and loss of all privileges associated therewith; revocation of certification; publication in one or more ASNT publications, websites, and social media platforms of the fact of such termination and/or revocation and the reason thereof; and equitable and/or legal remedies including but not limited to injunctive relief in a court of competent jurisdiction.

6.8 Reproduction. The names and marks owned by ASNT may only be reproduced as stated above and only within the graphic and typographic limits established in the ASNT Brand Guide.

 

1 Since some of the ASNT marks are used to certify the competency of persons in the field of nondestructive testing and those persons then render services in that field and display the certification mark in connection with the rendering of those services, the law forbids the use of same marks by the certifying body in rendering such services. If such a use were permitted, the certifying body would be certifying itself, which would be a conflict of interest, which would be destructive of the credibility of the certification. Since ASNT does not engage in such services and does not intend to do so, this should not be a problem. This sentence is included for two reasons. It makes this policy clear to any court which might have reason to review this policy for compliance with legal requirements and it reminds future generations of this requirement of law.